Why SMS is a Valuable Marketing Tool

All businesses and anyone interested in reaching many people must find tools that make it easy to do so. Research has shown over 98% of American adults have a device capable of receiving text messages. Additionally, most people in this demographic are a lot more receptive to receiving text messages rather than receiving a call. These statistics outline the need for SMS marketing and show they are a viable option. But what makes this form of marketing so valuable? SMS Has Amazing Open Rates Most people open 98% of all text messages they receive. This is a much higher open … Continue reading Why SMS is a Valuable Marketing Tool