In a predictable twist of irony, the online world and all its accessibility have made standing out from the crowd a challenge, particularly for those who want to get their products noticed.
With so many great online tools at your disposal, like social media, Google Analytics and SurveyMonkey, it can be difficult to know where to start building brand awareness, and whether or not the platforms are going to be effective.
In the right hands, they can be immensely impactful, but it isn’t always easy to master them. Here are some top tips for anyone wishing to build an enticing product page and direct people to your goods.
Don’t Neglect SEO
SEO can be a wonderful tool for generating visibility. If you can write long-form blog posts riddled with keywords, you may be off to a good start, but without the experience and expertise, knowing which keywords will work best is a challenge.
If you needed help in this area, you might want to hire a professional SEO service, as they will likely have a vast array of tools and expertise to tailor to your specific brand.
In the meantime, regularly updating your website’s content and checking out the trending keywords online should enable you to start optimizing your product pages and sharpen your competitive edge.
Beautify Your Website
Even if you put thousands of hours into marketing your product, if your website itself is outdated, ugly or hard to navigate, you could be missing out on making the all-important sale.
Giving your website a spring clean and checking out some modern examples of popular websites can give you an idea of what the customer has come to expect.
Write Great Product Descriptions
By igniting your inner sales expert and letting your creative genius flow out in the form of delightful copy, you can create a beautiful product description that not only sounds good, but more importantly, actually describes the product in great detail.
The more information and specifications you can highlight, the better the chances you will have of directing the customer to the right place – your brand!
Take Some Good Photographs
If you have ever been scrolling through a food delivery app and liked the sound of a dish, but then reeled in abject horror at the sight of the picture they chose to use, you will likely recognize the value of images to sell a product.
This does not necessarily mean you need to hire a professional photographer, but it is worth practicing your photo editing skills and making sure the product comes across professional.
Make Some Video Content
Whether it’s a how-to video showing off your product in action, or simply an introductory message to show the world who you are as a company, video content can be extremely handy.
It is great for website optimization, and it gives the customers something to fix their attention on.
Post Reviews and Testimonials
If someone loved your product, then using their kind comments as a testimonial is a good way to convince others of your brand’s authenticity and quality, so their words should take pride of place on the front page of your website.